Clear pricing. No surprises.

New Website

What the flat $700 price covers

A basic marketing website — five pages or fewer (typically homepage, about, services, contact, and one extra).

The flat price includes:

• Domain & hosting for one year Renewal billed separately after year one.
• Business email for one year A subscription is required to keep email active after year one.
• Mobile-first responsive layout
• SEO-ready structure
• Performance & accessibility tuned

Plus everything else listed on the package card: custom design, contact form setup, analytics, and 30 days of post-launch tweaks.

When pricing moves to a free quote

If your site needs e-commerce, online booking, member logins, custom databases, multi-language support, or any feature beyond a standard marketing site, the flat rate doesn't apply. Tell me what you're after and I'll send a written quote — no charge, no commitment to move forward. In that case the $700 acts as a deposit and applies toward your final invoice.

Typical price ranges

• Basic site (flat rate): $700 — five pages or fewer, no advanced functionality.
• Mid-complexity build (free quote): $700 – $2,000 — extra pages, booking widgets, simple integrations, custom forms, or a full branded design system.
• Complex build (custom quote): $2,000+ — full e-commerce, member platforms, custom backends, deep integrations, or sites with significant ongoing functionality.

The quote is locked in writing before any work starts. No surprise charges, no scope-creep billing — what we agree to is what you pay.

Website Redesign

What the flat $349 price covers

A redesign of an existing basic marketing website — five pages or fewer. Your existing host, domain, and email stay in place. This package is a visual refresh and a cleaner codebase on top of what you already have.

The flat price includes:

• Updated design
• Mobile view
• Speed & SEO
• Best-practice content stack
• 30-day post-launch support

Need a fresh host or domain? A new host & domain is available for an additional charge — happy to handle the migration if you want to start clean.

When pricing moves to a free quote

If your site has e-commerce, member logins, custom databases, multi-language support, online booking, or any feature beyond a standard marketing site, the flat rate doesn't apply. Tell me what you have and I'll send a written quote — no charge, no commitment to move forward. In that case the $349 acts as a deposit and applies toward your final invoice.

Typical price ranges

• Basic redesign (flat rate): $349 — existing five-page-or-less marketing site, content reused, no advanced functionality.
• Mid-complexity redesign (free quote): $349 – $1,500 — extra pages, content rewrite, branded design system, simple integrations, or custom forms.
• Complex redesign (custom quote): $1,500+ — e-commerce migrations, member platform updates, custom backends, deep integrations, or any redesign with significant ongoing functionality.

The quote is locked in writing before any work starts. No surprise charges, no scope-creep billing — what we agree to is what you pay.

SEO & Performance

What the flat $79 price covers

A one-time technical SEO audit of your existing site, plus the first round of priority fixes — the items that move the biggest needle. Optimized for traditional search engines and the new generation of AI search.

The flat price includes:

• SEO + AEO + GEO (Google + AI search optimization)
• Full technical SEO audit
• On-page optimization
• Core Web Vitals + speed fixes
• Schema markup setup
• Full report & test results

What "SEO + AEO + GEO" means

• SEO (Search Engine Optimization): Traditional optimization focusing on keywords, backlinks, and website authority to rank high in organic search engine results pages (SERPs).
• AEO (Answer Engine Optimization): Optimizing content so AI assistants and search engine answer boxes (like AI Overviews) can instantly surface your content as a direct, spoken, or written answer.
• GEO (Generative Engine Optimization): Structuring your information so Large Language Models (LLMs) like ChatGPT, Gemini, and Perplexity understand your brand and cite you as a trusted resource when synthesizing answers.

When you'll need a free quote

If your site has an active e-commerce catalog, hundreds of indexed pages, multi-language URLs, or you want ongoing monthly SEO work, the flat $79 rate doesn't apply. Tell me what you're after and I'll send a written quote — no charge, no commitment to move forward. In that case the $79 acts as a deposit toward your final invoice.

No retainers, no monthly billing

This is a one-time engagement. If you want ongoing SEO work later, we'll talk about it as a separate package — never on autopilot, never auto-charged.

Note: actual SEO outcomes depend on Google's algorithms, your content, and your market — factors outside any developer's control. The audit + fixes set the foundation; rankings build over time.

Google Ads

What the flat $200 price covers

A complete Google Ads campaign — built, launched, and managed through the first month. Daily monitoring during launch week, weekly optimization, and reports in plain English. You keep full ownership of the account.

The flat price includes:

• Full campaign setup (account structure + conversion tracking)
• Keyword research & ad copy variants
• GTM + Analytics connected Google Tag Manager and Google Analytics wired into your account so you can see every click, form, and call.
• Results in 4 weeks Campaign live in 5 business days; meaningful traffic + lead data typically lands inside 4 weeks.
• Full ownership & visibility The Google Ads account is yours, in your name, with your billing — not under an agency wrapper. Cancel or change managers any time.

About the ad budget

What you pay Google for ads is separate from the $200 management fee. Two ways to handle it:

• Pay Google directly: Link your own card to Google Ads. Adam never touches the budget. Cleanest for taxes, no admin fee.
• Let Adam manage the budget: Convenient if you'd rather not deal with billing. A small admin fee applies on top of your ad spend.

Ongoing management after month one

Continued daily monitoring, weekly optimization, and reporting beyond the first month is bundled into the Maintenance Monthly package. If you want to keep ads running smoothly, add Maintenance and everything continues without interruption.

When pricing moves to a free quote

Multiple campaign types (shopping, display, video, YouTube), or multi-location / multi-brand setups, fall outside the $200 flat rate. Tell me what you have and I'll send a written quote — no charge, no commitment. The $200 acts as a deposit toward your final invoice.

Note: ad performance depends on Google's algorithms, your budget, your industry's competition, and the quality of your offer. The setup gives you a strong foundation; results compound with time and budget — no developer can guarantee specific click or conversion numbers.

Monthly Maintenance

What the price covers

Daily monitoring of your site and a weekly status report. Everything is checked every day — speed, transactions, images, forms, security — so issues are caught and fixed before they cost you customers.

Choose your billing

• Monthly — $49/mo: Month-to-month billing. Cancel any time, no commitment, no early-exit fee.
• Annual — $350/yr (~$29/mo): 40% off in exchange for a 12-month commitment. Billed once upfront. Locked in for the full year — no refunds for unused months if cancelled early.

What's monitored every day

• Site uptime & accessibility
• Page speed + Core Web Vitals
• E-commerce transactions Checkout, payment, and confirmation flows verified end-to-end (for stores that have them).
• Images & media loading correctly
• Forms submitting & emails reaching you
• Broken links + unexpected 404s
• Security threats & suspicious activity

What's done every week

• Plain-English status report What was checked, what was caught, what was fixed, and any recommendations for the week ahead.
• CMS, plugin & theme updates applied
• Off-site backup verified and stored
• Bug fixes + small edits Up to 1 hour of edit/fix work per month included. Larger tasks quoted separately.
• Priority response Same-day reply for anything urgent. Email or text.

Bundled for active Google Ads clients: If you're running ads with Web Smith, daily ad monitoring is bundled into Maintenance at no extra charge:

• Budget watch: Daily spend pace check — making sure budget is being used at a healthy rate, not burning out early or sitting idle.
• Keyword review: Pausing keywords that aren't producing leads or aren't relevant to your business — so you stop paying for clicks that don't pay you back.
• Wasted-spend prevention: Catching irrelevant searches and bad-match queries before they drain your budget.

What needs a separate quote

Anything beyond 1 hour of edits per month, new feature development, full redesigns, custom integrations, or migrations falls outside the maintenance package. Tell me what you need and I'll send a written quote — no charge, no commitment.

Maintenance pricing is locked in writing before billing begins. No retainers beyond what you choose above, no hidden fees, no surprise charges.

One-Time Fix

What the $45 flat rate covers

A single issue — site not loading, slow site, broken form, layout glitch, plugin conflict, bug, small content edit, or urgent hotfix — that can be diagnosed and resolved in approximately one hour. Same-day or next-day turnaround for most issues.

The flat rate includes:

• Diagnosis of the reported issue
• Fix applied + verified across devices
• Small feature additions inside the one-hour window
• Brief summary of what was wrong and what was done

When the fix shifts to $35/hr

If diagnosis reveals the issue is bigger than a one-hour job — deeper code changes, multi-step integration, significant testing — the work shifts to $35/hr. You'll get a written estimate of hours before any over-time work continues. Never a surprise invoice.

One issue per ticket

The $45 flat covers one issue. If you've got multiple unrelated bugs, each is a separate ticket — or grab the Maintenance Monthly package and let daily monitoring catch them as they appear.

What's not included

• Ongoing site maintenance: Daily monitoring, weekly reports, scheduled updates — that's the Maintenance Monthly package.
• Full new feature development: Multi-day builds (booking systems, member areas, custom integrations) need a separate quote.
• Full redesigns or migrations: Site refresh or host moves are covered by the Website Redesign package.

All work is quoted in writing before it starts. No retainers, no commitments, no surprise charges.